Paashh Packaging
2024 | 2025
Team
Aditya Damle, Shariekh Farooqi, Aanchal Goil, Falak Nagpal, Gowri Bhagavathi, Noopur Ghorpade, Rattan Rihal, Janhavi Kolte
Overview
The brand direction for paashh reflects a simpler, intentional way of life where tradition and craft were inseparable. It draws from a time when culture was lived, and everything from food to textiles and rituals was created with care and connection to the land.
Paashh echoes traditional Indian shapes anchoring a brand that evolves while staying rooted.
Packaging Design
F&B Industry
Packaging Design
About
Paashh is a unique, sustainable lifestyle brand and restaurant founded by Vaishali Karad, offering a "soil to soul" experience with locations in Pune and Mumbai. It combines organic, plant-forward cuisine (curated by Chef Ajay Chopra) with rustic, eco-conscious fashion and home decor in tranquil bungalow settings.
