‍Open call was created as a platform to make the arts more accessible for artists. The platform connected artists to available opportunities and grants, helping make the pursuit of the arts a valid profession. The identity was created keeping this central idea in mind. The identity needed to speak to open call's mission to democratize the arts and take it outside the world of high brow galleries. It also needed to connect to the community of artists so that they see open call as one of their own. The eye was created as a motif for open call being always on the lookout for new opportunities and artists.