Footlocker X Adidas

2024

Team

Aditya Damle, Ratan Rihal

Overview

The project brief was to create two exclusive artworks that showcased the iconic Sambas collection and Trefoil logo. These designs were adapted for A3 and A4 formats and used for heat-press applications on Adidas Originals tees and totes.

Illustration

Fashion & Lifestyle

Illustration

About

Adidas Originals teamed up with Footlocker to celebrate the launch of the first-ever Footlocker store in India, located in Delhi.
Available exclusively at the launch party, these limited-edition artworks offered customers the opportunity to personalize their own unique t-shirts, creating a more engaging and memorable in-store experience while highlighting the new store opening.
Strategy & Execution Partner- Magnanimous Group